Since 2019

Keep reminding yourself. In the past few months, there’s been more and more of a sense of “back to normal.” Putting aside whether normal exists and whether pre-pandemic behavior is where we should want to return to, there’s this to remember. Most of the “back to normal” events I’ve had […]

Ask Them Yourself

How do you promote your concert? As I told my students tonight, posters are great. School announcements and promo videos are great. Social media is great. But the most powerful way to get people to come to your concert is to ask them yourself. Tell them when it is, and […]