Views, likes, shares. They’re what we count, because they’re easy to count.
But views are a terrible metric for quality. As my 11-year-old pointed out today, Gangnam Style holds the record for most YouTube views, at over 3 BILLION.
It doesn’t make it the best song, the best video, even the best Psy song.
But it’s easy to measure, so we measure it.
It takes constant reminding that views are not correlated to quality. Remind yourself today that the work you do is valuable, even if it doesn’t garner 3 views, let alone 3 billion.
Views are not quality, and quality does not compel views.
Say it again.