No matter how important your message is, if you can’t deliver it effectively, it’s lost.
Teachers know this intimately – they learn quickly on the job that delivery is crucial to transmission. They’re done for if they can’t engage, think on their feet, integrate live feedback from their “audience”, and speak in clear sentences without writing them all down.
It’s easy to demean the importance of focusing on the delivery; phrases like “ll sizzle, no steak” come to mind. We all want to prioritize the steak – the meat of our message. But if we don’t take care in our “sizzle” – our delivery – the message won’t get anywhere.
Your message will only travel as far as you deliver it; thus the delivery is the message.