Promising and Delivering

“Our job is to do it every day, and to do it consistently, and to promise things, which I think is the most difficult part of what we do. Promising something, and delivering on something, you cannot do with talent. You need craft, and you need experience, and just doing it over and over again.”

– Christoph Niemann on Design Matters

He’s right – talent will only get you a little ways down the road in any creative field (he’s an illustrator, designer, and author). Craft, experience, and work ethic are the secrets to consistently delivering worthwhile work.