Why Isn’t It Working?

There are lots of possibilities when something isn’t working they way you expect it to.

You’re doing the right thing at the wrong time.
It’s the right time, but it’s the wrong thing.
It’s going over people’s heads.
It’s not meeting people’s needs.
It’s too expensive. It’s not expensive enough.
The world has changed and you have to change with it.
People are too busy. People aren’t interested. People are interested but can’t find you.
You haven’t promoted it correctly.

Don’t obsess over fixing what you’re doing until you know why it’s not connecting.